How Business Decisions are Becoming Self-Serviced
When you bank, do you physically drive to a branch and speak with a teller?
Do you walk to an ATM?
OR are you like 50 percent of consumer bankers and simply log into your account from your mobile device?
If you’re like me, you may not have physically stepped into a bank in quite some time. In fact – and this is not an exaggeration – I have not set foot in a bank since the founding of Ombud and have no future plans to do so.
Banking transactions have become self-service and mobile for both consumer and business use. As with most technological advancements, consumers adopted much faster than businesses, but usage eventually permeates the ranks to reach enterprise-wide adoption.
Let’s take a look at the future of enterprise sales by reflecting on the transition from shoe salesman to self-service.
The Death of the Shoe Salesman
Prior to Zappos revolutionizing the virtual customer experience by making it easy and fun to purchase shoes online, customers had little choice but to transport themselves to multiple retail locations until they found the right fit.
Since Zappos launched in 1999, consumers have had the option to circumnavigate the shoe salesman. Zappos delivering every brand, style, color and size of shoes directly to the customer with no charge for returns can be seen as an example of modern consumer expectations. The eCommerce alternative brought the company to more than $2 billion in annual revenue in 2011.
Consumers now expect such accommodation with every online transaction regardless of industry, and expectations are increasing. We demand convenient, simple self-service and will not wait for straggling companies who do not understand our needs.
Now, take a moment to translate your consumer experience to your business. What if you could similarly self-service your enterprise technology decisions in less time for a better ROI? Wouldn’t you? Ombud’s customers have and are continuing to collaboratively select the right solution for their strategic initiatives in 75 percent less time.
The Death of the Enterprise Sales Rep
Ombud has upset the traditional ecosystem by streamlining the way businesses strategically make decisions.
Who do you most trust to keep your business’ best interests at the forefront of the entire decision-making process?
A traditional consulting firm?
An unknown sales rep?
OR the expertise of your stakeholders?
Ombud enables your stakeholders to share their needs via a platform for transparent, real-time alignment. Ombud maps these collaborative requirements directly to solutions. The initiative requirements, solution short-listing and selection is accomplished in 25 percent of the time at 10 percent of the cost of a traditional decision.
Ombud Identifies a Solution’s Value to Find your Right Fit
Ombud is helping businesses understand a solution’s offering in a way that clearly defines its value to ensure success. Ombud found a way to do so most effectively, replacing the traditional enterprise sales rep with a transparent decision-making platform.
Ready to Streamline Collaboration on your next Initiative with Ombud?
Learn more about how we are here to help you strategize with our cloud-based platform to research, plan, collaborate and select your best solution at ombud.com. Feel free to reach out to our team directly at firstname.lastname@example.org.