We’ve continued to watch for new developments in Transactional Email Delivery over the past month and have seen new features, top solutions, resources and reviews.
Let’s start with the top solutions. These solutions achieve top ranking though a combination of their solution capability and overall user rating (solutions are penalized for few ratings) to determine a relative score for each product.
Mailjet is currently the top-rated Transactional Email Delivery solution in Ombud with a solution capability of 77 percent. SendGrid holds a close second with a solution capability of 70 percent. At a 62 percent solution capability, MessageGears jumped eight places in May and currently sits in third place, followed by Constant Contact, with DynECT rounding out the top five solutions.
Our discussion moves away from those top solutions with our look at new features announced this month.
Email Marketing solution, MailChimp, announced the addition of new Mobile Marketing features this May. Their coverage extends beyond email marketing, however, because those with paid accounts have free sends (based on account size) via Transactional Email Delivery solution, Mandrill.
MailChimp users should now have access to 12 new responsive (mobile-friendly) email templates. The layout of these templates adapts to the viewing environment and is therefore mobile-friendly. As a result, we’ve added eight new Mobile Marketing features as listed below.
Mobile Marketing Messages
- Responsive Email Templates
- Mobile Style Template Editor
- Responsive Email Preview
- Responsive Email Preview Rotation
- Message Preview on Mobile
- Multiple Device Email Preview
- Segmentation by Mobile Users
- Mobile-Optimized Sign-Up Forms
Additionally, pricing is now available as a side-by-side feature comparison for Transactional Email Delivery solutions in Ombud!
Transactional Email Delivery Pricing
Pricing features include the Highest and Lowest Surcharges for the following:
- Email Attachments (per GB)
- Bandwidth (per GB data transferred)
- Email Storage (per GB)
- Email Volume (per 1,000 emails)
We’ve also allowed for the ability to differentiate between solutions with Monthly Plans or a Pay-As-You-Go option. Those pricing packages can be compared side-by-side within Ombud based on Volume: 10k, 40k, 500k, 100k and 1M. (More detail is available at Side-by-Side Price Comparison – Transactional Email Delivery Solutions.)
Solutions whose features are available with every package can be differentiated as offering a Uniform Feature Set. Pricing can also be determined to vary with the Sender’s Score.
Check out how that has impacted the comparison of the top five Transactional Email Delivery solutions.
Want to associate these features to a solution?
Clicking here to join allows you to add, rate and review solutions and specific features. Don’t be shy – we’re happy to help with any questions you have along the way.
For more information about the Transactional Email Delivery space, we found the following resources helpful.
Note-worthy Transactional Email Delivery SlideShare and blog posts from May
- 19 Email Deliverability Terms Every Marketer Should Know – SlideShare from HubSpot’s Jenn Yorke
- Is “Deliverability” just another (Silly) Buzzword? – Blog post by Mailjet’s Elie Chevignard
- Daily Delivery – Transactional Email Delivery – Ombud blog post republished on Deliverability.com
When researching Transactional Email Delivery, Ombud users typically compare multiple solutions to one specific solution.
Which of the top solutions are Ombud users comparing most often?
The chart below shows which solution is most often used as that baseline.
As you can see, Ombud users choose from among the top three solutions when comparing Transactional Email Delivery solutions. Mailjet is used as the baseline in nearly two out of three comparisons. SendGrid and MessageGears are used in slightly more than one of three comparisons.
How do Transactional Email Delivery solutions compare according to recent user reviews?
“I tore into some SG docs, and realized in short work that not only would using SendGrid solve my problem, but it would substantially reduce the amount of effort it would take me to implement an email delivery system,” wrote Drew MeClellan.
“DynECT Email does a great job for starting out. I would recommend taking a look!” wrote an anonymous user.
Amazon Simple Email Service
“I have used Mailjet and Sengrid, however, the boss wanted to save money so we tried Amazon SES,” wrote an anonymous user. “After three weeks we found that the interfaces were cumbersome, hard to use and did not provide any real value…. For low hanging fruit, I am sure it will work, but it did not suit our needs.”
Have you noticed that the top two Transactional Email Delivery solutions been alternating between first and second place over the past few months? Check back soon for an in-depth comparison of SendGrid and Mailjet’s pricing, features and user reviews.