Large enterprises have been moving to a self-service sales model, and SMBs have access to those same tools through Marketing Automation. Don’t be discouraged by the implications of implementing new software. Many companies offer solutions specifically for SMBs with limited marketing teams – (teams of one are included!). And be reassured, you’re not alone in considering this investment in your marketing team, however small.

According to a recent study, 36 percent of US SMBs plan to use a Marketing Automation solution. This percentage represents more than double the current usage. The study was conducted by Techaisle, a global SMB ICT Market Research and Industry Analyst organization, and published on Tuesday, July 24, 2012.

We thought we’d help with that adoption. First, let’s remove the marketing jargon and take a look at what you’re really getting from a sample of solutions.

Below, you’ll find three side-by-side pricing comparison charts for solutions geared toward SMBs: based on limits to database size, number of users and monthly email volume.

Solutions Based on Number of Contacts

If the number of contacts is most important, view pricing based on that variable here. 

You can also compare the features of those solutions side-by-side here. Please note: products with no features listed in Ombud are not included in this feature comparison.

Solution Based on Number of Users

If the number of users is most important, you’ll find this pricing chart most helpful. 

Compare the features of those solutions here. Please note: products with no features listed in Ombud are not included in this feature comparison.

Solution Based on Monthly Email Volume

If you want to see the options based on monthly email volume, take a look at the pricing chart here.

Compare the features of those solutions here. Please note: products with no features listed in Ombud are not included in this feature comparison.

Compare the Features of the Top 5 Marketing Automation Solutions

As you can see, SMBs have a variety of options when it comes to choosing a Marketing Automation solution (and more exist!). Additionally, not all solutions offer the same features. You can see the specific features each solution offers via the appropriate links in each pricing chart. You can also view a side-by-side comparison of the current top 5 solutions here.

Those top five solutions, however, might not be your top five solutions for your specific business needs. That’s why we’ve developed a way for you to personalize a list of top solutions based on the specific features you deem most valuable.

Interactive Buying Guide

The Techaisle study noted that SMBs only use an average of 7.7 of the 16 standard features Marketing Automation solutions offer. If you don’t intend to use half of the available features, the product ranking above might not be a list of the top five solutions best fitted to your needs.

As an Ombud user, you can drill down to specific features you want in a solution with our interactive buying guide. The resulting top five Marketing Automation solutions will be personalized based on those features you rated most important!

Join today and get started personalizing your interactive buying guide.